Terms of Service

Effective [EFFECTIVE DATE — fill in when this goes live]

These Terms of Service (“Terms”) govern your use of Pitch (“Pitch,” “we,” “us”), an AI-powered tool for generating static ads, carousels, UGC-style videos, and related marketing creative from a brand kit and, optionally, a user-supplied avatar. By creating an account or using Pitch, you agree to these Terms. If you don't agree, don't use the service.

1. Who can use Pitch

You must be at least 18 years old and able to form a binding contract to use Pitch. By using the service you confirm you meet that requirement and that any content you upload (photos, brand assets, reference ads) is yours to use or you have the rights/permission needed to use it.

2. Your account

You're responsible for the activity on your account and for keeping your login credentials secure. Tell us right away if you suspect unauthorized access. We reserve the right to suspend or terminate accounts that violate these Terms, abuse the free tier, or attempt to circumvent generation limits or rate limits.

3. What Pitch does

Pitch lets you describe or upload a brand kit and generate ad creative — static ads, carousels, and UGC-style short videos — using a mix of first-party logic and third-party AI models. Some flows let you create a reusable “avatar” or character from a photo you provide, which is then used to generate on-brand creative featuring that likeness. Generation results are probabilistic: we don't guarantee a specific output, exact brand match, or that any given generation will succeed.

4. Your content and what you grant us

You own the photos, brand assets, and text you upload (“Your Content”). By uploading Your Content, you grant Pitch a limited, worldwide license to host, process, and transmit it — including to the third-party AI providers listed in Section 6 — solely to operate the service and generate output for you. We don't use Your Content to train our own models, and we don't sell it.

Photos of yourself or another person.If you upload a photo to build an avatar or generate a likeness, you confirm the photo is either of yourself or that you have that person's explicit permission to use their likeness this way. Don't upload photos of anyone who hasn't consented to having an AI likeness made from their image. You're responsible for how you use any resulting avatar or generated content featuring a real person's likeness, including compliance with any applicable biometric or right-of-publicity laws in your jurisdiction.

5. Generated output

Subject to these Terms, you may use the ads, videos, and other creative Pitch generates for you (“Output”) for your own commercial or personal purposes, including running it as paid advertising. The legal status of AI-generated content (including whether it can be copyrighted) is unsettled and varies by jurisdiction; we make no representation that Output is protectable by copyright or that it is exclusive to you — similar prompts or brand inputs from other users could, in principle, produce similar results. Underlying AI models may also impose their own usage restrictions on generated media; where a provider's terms are more restrictive than these, the provider's terms apply to that portion of the Output.

6. Third-party AI providers

Pitch is built on top of multiple third-party AI providers for image, video, voice, and text generation. Depending on what you generate, Your Content and prompts may be sent to providers that currently include OpenAI, Anthropic, Google (Gemini), and specialized image/video generation vendors (among others we integrate over time). Each provider processes data under its own terms and privacy practices; Pitch does not control how they secure or retain data beyond what our own agreements with them require. We choose providers that state they do not use API-submitted content to train their models where that commitment is available, but you should assume any content you upload may be transmitted to one or more of these third parties for processing.

7. Acceptable use

You agree not to use Pitch to:

Generate content that is illegal, defamatory, harassing, or that infringes someone else’s intellectual property or publicity rights
Create a likeness of a real person without their consent, or impersonate someone (public figure or private individual) in a misleading way
Generate sexual content involving minors, or any content exploiting or endangering minors, under any circumstance
Circumvent free-tier limits, rate limits, or abuse the service (scraping, automated bulk generation outside intended use, reverse-engineering the underlying models)
Use Output in a way that violates the advertising policies of the platform you publish it to (Meta, TikTok, Google, etc.) — you’re responsible for platform compliance, not Pitch

8. Fees and plans

Pitch currently offers a free tier with a limited number of creations and no payment required. Paid plans are planned but not yet available; when they launch, additional terms covering billing, refunds, and cancellation will be presented and will require your acceptance before any charge. Using the free tier does not entitle you to a specific future price.

9. Termination

You can stop using Pitch and delete your account at any time. We may suspend or terminate your access if you violate these Terms, misuse the service, or if we discontinue the product, with notice where reasonably possible. Sections that by their nature should survive termination (ownership, disclaimers, liability limits) will survive.

10. Disclaimers

Pitch is provided “as is” and “as available,” without warranties of any kind, express or implied, including fitness for a particular purpose, that generation will be uninterrupted or error-free, or that Output will meet any specific creative, legal, or performance standard. AI generation can produce unexpected, inaccurate, or unsuitable results; review Output before publishing it, especially for legal, medical, financial, or other regulated claims.

11. Limitation of liability

To the maximum extent permitted by law, Pitch and its operators are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenue, arising from your use of the service. Our total liability for any claim relating to Pitch is limited to the amount you paid us (if any) in the 12 months before the claim arose.

12. Changes to these Terms

We may update these Terms as the product changes, particularly once paid plans launch. We'll post the updated Terms here with a new effective date; continuing to use Pitch after a change takes effect means you accept the update.

13. Governing law

[GOVERNING JURISDICTION — fill in the legal entity’s home jurisdiction] These Terms are governed by the laws of that jurisdiction, without regard to conflict-of-law principles.

14. Contact

Questions about these Terms? Reach us at hello@pitchapp.ai [replace with the real support address for the live domain].